The old rules of marketing are being thrown out, especially for smaller businesses. You can’t buy a bunch of ads and expect them to convert into sales. The spray and pray technique doesn’t work so well any more. You have to be strategic in how you build your relationships.
I put together the Free 7 Part Social Media Marketing E-Course for you to receive every Thursday morning in your inbox. It helps you break down your company’s superpowers and figure out how to leverage them in your social media marketing.
Supercharge Your Social Media Marketing
Sign up today and receive the 7 Part E-course, the Unlock Your Marketing Superpowers, and weekly updates that will help your company grow.
The course covers 7 parts:
- The Foundation of Your Social Media Marketing
- Unlock Your Social Media Marketing Superpowers
- Niche Niche Niche
- Talk is Cheap – Referrals are Priceless
- Your Superhero Stories
- Develop a Home Base
- Large Scale Connecting
I struggled with the new rules of marketing for a very long time. I used social media as a way to advertise my stuff. When I wised up I realized the connection was more important than the sale. Once the relationship was strong the sales would come.
You have to learn how to use the three principles of marketing:
- Core Values
- Superpowers
- Relationships
Your core values should guide every decision you make. Your superpowers are the skills that allow you to help others. When you can help other people succeed they will want you to succeed. When you put all three together you have the recipe for greatness.
Building Great Relationships
People must have a way to get to know you then you can get them to like what you do. Once they start to like you that’s when you earn their trust. Once someone knows, likes, and trusts you the relationship turns into a mutually beneficial partnership.
You have the tools to connect with people in almost every country in the world. It’s a gift that shouldn’t be taken lightly. People are giving you their most valuable asset. Their attention.
No one has to read, watch or listen to your emails, blogs, tweets, or Facebook messages. The ones that choose to give you their attention do so because they expect value back in return. Great companies make a customer feel like they are getting the better end of the bargain. When a customer stops receiving this value they walk away.
It’s your job to keep the connection strong and value at a high level, so when you do create something they are willing to give you their time and money. It’s why you need to infuse value into everything that you do. Even your marketing must be valuable so they want to continue to get messages from you. Making people feel loved is the key to this last part. If they feel like you are working your butt off to make them happy they repay this generosity.
Remember every action you take within your business is a part of your marketing. From the content you create to each conversation you have you are making an impression on people.
7 Parts to this E-course
Each part of this e-course was designed to walk you through the basics of understanding what your business stands for, what superpowers can be unleashed, and how to build great relationships. Once you have this foundation it makes marketing so much easier.
I hope that you interact with the material and actual go step by step through each email. The only way you are going to make great strides in your marketing is to dig in, understand how your core values fit in with your marketing, what your marketing superpowers are then figure out the best strategy for you business.
Sign up today and receive the 7 Part E-course, the Unlock Your Marketing Superpowers, and weekly updates that will help your company grow.
If you aren’t having fun with your marketing you are doing it wrong.
