Yes, you need to help a lot of people to get the amount of referrals that will sustain your business without advertising, but you are doing more harm to yourself than good with this mindset.

You need to think about the quality of conversation, not the number of conversations you have each week.

Remember back to that last conference you attended or networking meeting. Think about the people you remember and are willing to open an email or take a call from them.

It’s the people that left an impression on you that you give your time to. Maybe they had a great story or they asked amazing questions.

Whatever it was that stuck with you, that’s the type of of networking you need to be emulating.

We talked about the key concepts of networking at Tuesday’s (2pm ET) #mktgchat. I brought in the amazing Stacy Stone of Ethical Launch. We dug in, dug deep and came away with some really solid networking ideas for your business.

A lot of people feel weird about networking because they don’t create the right mindset. You need to look at networking as a way of sharing your superpowers. You do this by asking great questions, finding their pain points and seeing how you can help them.

It’s about connecting instead of pushing yourself on to them.

Everyone struggles with networking.

No one has it easy. Even the “A” players struggle with how to filter out the losers that are just trying to use them instead of giving mutual value.

Don’t worry about how hard it is to network, instead focusing on creating a system that works for you. Maybe every M, W, F you send out emails from 9am – 10am and make calls from 10am – 11am. I’ve actually implemented this system for a few weeks now and because I’m staying consistent with it I’m seeing results.

Jason Freedman talks about why his first business failed:

“My problem was that I wasn’t surrounded by a community that could help me succeed.” Jason Freedman

You have to figure out what works best for you, keep improving your system and never give up because your network will determine how successful you will become.

Pressure can often throw us off our networking game. We think we need to press a little to get a sale or develop a friendship. This  is one of the worst mindsets to have when trying to build a relationship.

You need to focus on listening and allowing the relationship to develop as appropriate. This just takes time and some people won’t be ready to trust you for months or even years. That’s why a frugal business can whether the ebb and flows of referrals that come in or don’t come in.

When you are trying to build relationships with people you can’t ever think that you are bothering them. I know that it’s hard not to feel this way, but you have to believe that you can help them.

I think the key takeaway from this string of conversation is knowing what you do well, and figuring out if the bigger player that you want to build a relationship with can use your expertise. That may mean asking them what they need help with. For my own business I like to keep track of people’s launches. If I know they have a new product or a re-release of a product then I send an email and gently remind them how much I can help them.

You can never bully your way into a relationship, so it’s best to keep reaching out when appropriate and let them know that you have this amazing superpower that they would be a fool to ignore.

You might be afraid to reach out to someone bigger than you, but this fear will hold your business back. You know you do great work otherwise you wouldn’t own your own business. You have to understand this fear and try to create a relationship with someone that you know can help your business.

Next time you think an A-lister in your industry could use your help, but you are procrastinating in reaching out, take a step back and write down all the positive things you can do for them. After finishing the list use this as motivation to reach out and try to make a connection.

You’ll be glad that you took the risk and even if you don’t hear anything back, put it on your calendar to reach out to them in 2-4 weeks depending on your industry. By staying in touch in a polite and passionate way you’ll be staying top of mind when they need someone with your expertise.

Your ability to research who will be a good connection for you is a skill you must develop. I know many entrepreneurs who have reached out to the wrong people and tried to go after the wrong type of people for their business. Only when they switched to a different industry did they start to build relationships that helped them grow their business.

I’m glad Stacy was willing to sound like a broken record during our chat. She really wanted to make sure people understood that listening is the key to building any great relationship. It doesn’t matter if it’s your spouse or a strategic business partner. You need to understand what other people need so you can find a way to meet those needs.

Your Turn

What networking tip can you share with us that has worked well for you?

Then go grab some coffee or tea and check out this case study on how to create an amazing event that ripples out into the world.

Danielle LaPorte and Linda Sivertsen threw a Twitter party for their product, Your Big Beautiful Book Plan on January 18^th. The party was a huge success. I want to share why.

Danielle and Linda created an information product to help writers become published authors. They put a whole amazing package of mp3s, tips, sample query letters and so much more all into one big ebook. It was a great product to throw a Twitter party around.

Here are some of the hard data from the party:

• Tweets during party with #bookplan hashtag - 766 tweets.
• Total tweets with #bookplan hashtag from the day we announced the party to the day after - 1,387 tweets.
• Number of people who dialed in to the conference call - 116 people.
• Total Number of people who signed up for Your Big Beautiful Book Plan party – 181 people. Average number of followers per person – 1,731. That’s a possible reach of 313,311 people.

Now I want to tell you a little bit about what we were able to accomplish.

Sales Success

We increased Danielle and Linda’s sales by 32% from the week before the party and we sustained the sales for the next week too. The party’s results exceeded my expectations.

First I want to talk about the promotion of the party. This is where, like any event, you need to have a launch plan. A system that slowly ramps up the touch points until you hit a crescendo that people can’t resist.

You have to be strategic in how you let people know about the party. You can’t just announce it and expect people to show up. You need to build anticipation a few days before the event, get them all excited then give them the details. I found that creating a marketing timeline really helps clients understand when to post to social media, their blog and newsletter to get the best results.

Second thing that Danielle and Linda did well was put a lot of passion behind their promotion. They let their audience know that they were in for a special treat. Once people realized that they were in for an amazing event the buzz on Twitter and Facebook took off.

Third thing that Danielle and Linda did well was have fun at the party. They weren’t worried about the tweets. They were focused on telling great stories and building a stronger relationship with their audience. You could see how well the audience responded. They stayed on the call, tweeted long after the party was over and really enjoyed themselves.

Marketing Ripple Effect

Twitter parties give you a boost in sales and you also get more Twitter followers, email sign-ups and viewers on your website.

That’s the type of marketing that will pay for itself for many months. If you can keep their attention then you will most certainly sell even more products next time you launch something. Most online business owners know that every launch and micro-event only builds their reputation. When you create something worthy of sharing with their friends then it becomes an event that can go viral.

No Hard Sell

There are a lot of ways to create buzz around what you do, but it’s hard to actually get the buzz to a level that registers on enough people’s radar. That’s why the social component of an event is so crucial to getting the word out.

We created a panel discussion with Danielle and Linda with me as the moderator. My amazing assistant ran the @partybizconnect Twitter account. We created a clear and easy to use hashtag, which is very is important. If it’s too long then people can’t jump into the conversation very easily.

Learn more about throwing a Twitter party.

There’s no hard sell in a Twitter party. You talk about your topic, you send out targeted tweets about your product between the questions and conversations, you deliver a lot of value and let people talk about it. It’s not just some sales pitch to buy your product. It’s a chance to come and hang out with you, learn from you, win a few prizes, meet new people and just have some fun.

It also makes it easier for other people to help you promote the party. Of course they want to tell their friends about a fun online event. It’s a win-win for everyone.

Highlights

Your Buzz

If you are interested in creating some online buzz for you product and you want to throw a twitter party then you can hire me or you can buy the Twitter Party Guide for Authors, Speakers and Bloggers. If you still want my help to make sure your party is a success then you can apply the credit to a Twitter party.

Twitter Party Guide for Authors, Speakers and Bloggers You’ll learn all the ins and outs of throwing a Twitter party and creating massive buzz for your product or service. You’ll have a strategic technique of building an audience that helps you build your tribe. You’ll have the ability to create an online event to spur your viral marketing efforts. You’ll be able to create massive buzz and increase sales. Learn more about about the course here or buy now and get started throwing your own Twitter party today.

Well grab a ticket and get in line.

So many small business owners hate the idea of sales because they’ve been conditioned to look at it in all the wrong ways. It’s a sacred process that goes back thousands of years.

If you really break down the process of buying something it’s not so bad. Let’s say you walk into a store for a new pair of shoes. You are there because your old ones are breaking down. You need a new pair of shoes. After you buy the shoes, you are happy. You have a new pair of kicks to run around in. You actually enjoyed paying for the shoes because you know you needed them.

That’s all the sales process is, making sure you make the buyer feel like they got the better end of the deal.

So that’s why I brought in Mark Silver for the #mktgchat. He has a new course starting on May 1st called Sacred Selling (Not an affiliate link. Just quality stuff.) He has a homestudy version too. He understands the emotional balance act that every small business owner does every day trying to encourage people to buy her stuff.

Too many business owners think of the sales process as a necessary evil instead of something that can be quite valuable and even beautiful. It’s a dance not a battle.

I love that Mark said, “You should know that a sales conversation is mostly an assessment- you end up talking about your own offer surprisingly little.”

This mindset will allow you to stop pushing for the sale, listen to the potential customer and figure out if you can meet their needs. If not then it’s better to move on and let them go find help somewhere else. You’ll both be happier.

Preparation is the core of every sale. You have to know your product, what it does and how it can help the person you are talking with. If you don’t know what your offer is and how it helps people you aren’t closing the sale no matter how hard you try.

You potential customer needs to see the potential of how their business can improve because of your offer. If they can imagine a brighter future for themselves, in your offer, then you’ve created the mental image that they need to buy from you.

People need to feel comfortable with who you are, what you are offering and trust that you will deliver on your promise. The higher the cost of what you are selling the longer the sales process takes. More skin on the line.

Mark explains how to close the “trust” gap with two questions:

1. What do you need to think about?
2. How long do you need?

By honoring them, you honor their process. You can’t bully people into a sale. Well, you can, but you are going to have a lot of upset customers. People need space and time to process what you are offering, by allowing them this time you are making them feel safe. This feeling is where the trust takes over and turns potential buyers turn into customers.

By having free information out there to help people understand what you are offering you make it easier for them to qualify your service and/or product. It’s all about the business funnel. Bring people to you, teach them, gain their trust and when they are ready to buy they will do so with a big smile on their face.

I’m still working on letting myself be silent after asking for the sale. The tension is so hard to master. I’ve done it a few times and it’s worked, but it’s hard.

Next time you are on a sales call or in a meeting, ask for the sale and just sit there. Let the people process everything that has gone on and just listen to their response. They will show and share with you if they are hesitant. This is where you can answer their questions and help them understand you can really help them.

Your Turn

What is one tip that has worked for you when trying to increase your sales conversation rate?

* 10 cents for every tweet during the party will go to Hi-Cap UK, to support Himalayan orphans and families with children.

Barbara Sher says you are a genius. And if you are not doing what you love, she insists you are cheating the rest of us. Her genius is showing you how to do it without starving to death.

Barbara Sher is throwing a 90-minute Launch Party for her wonderful new membership website, Hanging Out With Barbara Sher. Come connect with other Scanners and hear how you can get more joy and better results out of your life.


Listen to the Barbara Sher Twitter Party Audio – 93 min podcast

The first 5 minutes we had technical difficulties, I apologize for the inconvenience.

If you liked this interview subscribe via iTunes.

During the party you’ll learn:

• How to do what you love without starving to death
• How to get what you want even if you have no goals, no character and you’re often in a lousy mood
• How to tell what it will take to make you happy

Mark your calendar now: Saturday, April 28th, 2012 at 2pm EDT 

How the Twitter Party Works

• Barbara Sher will be hanging out with you on the phone and answering your questions while we chat about how to create a more fulfilling life.
• Karl http://twitter.com/partybizconnect on Twitter) will ask you questions and announce prizes for you to win with your answers all during our Twitter party.

How to Participate:

1. On Saturday, April 28th, 2012 at 2pm EDT  (11am PDT), call this number: 1 (712) 432-0900 and enter this access code: 758266 *
2. Follow along and play at Twitter Search or Tweet Chat (My favorite because it auto-populates)
3. Join the party by tweeting using the hashtag #BarbaraSher
4. Have fun, meet new friends, and win prizes

* If you are unable to dial in via phone then you can listen to the live streaming conversation over at Barbara’s website provided by Kris Costello of Wellness Talk Radio.

During the Hanging Out With Barbara Sher Launch Party we will be asking you questions related to your own experiences. To win prizes, all you have to do is let your friends know about the party, answer the questions and retweet good responses using the #BarbaraSher hashtag! It’s that simple.

You could win…

• Grand prize — a 12-month charter member pass to Hanging Out With Barbara Sher (a $180 value)
• 1 of 2 Discover Your Dream Groups in a Bag (worth $499 each):
  - 1 copy of the 3-ring binder (full of exercises you can copy for your group)
  - 1 CD with Barbara giving your group instructions for each exercise
  - A Hanging Out With Barbara Sher tote bag
  - And a 20-minute telephone Q&A with Barbara Sher for your group
• 1 of 2 Book Clubs in a Bag (worth $460 each):
  - 6 copies of Barbara’s book Refuse to Choose:
  A Revolutionary Program for Doing Everything That You Love
  - A Hanging Out With Barbara Sher tote bag
  - And a 20-minute telephone Q&A with Barbara Sher for your book club
• 1 of 2 copies of her Discover Your Dream Kit ($149 each)
• 1 of 2 Get Going on Your Dream prize packs ($60.89 each):
  - A Creating Your Second Life After 40 DVD
  - A copy of Barbara Sher’s Idea Book:
  How to Do What You Love Without Starving to Death
  - And a Hanging Out With Barbara Sher mug
• 1 of 3 copies of Refuse to Choose ($25.00 each)
• 1 of 3 copies of Barbara Sher’s Idea Book:
  How to Do What You Love Without Starving to Death ($19.95 each)

That’s over $2,500 in prizes!

Also…

When the Barbara Sher Launch Party starts make sure you are following:

• @barbarasher
• @partybizconnect (Host)

We want to make sure that you are in the loop for everything that is going on during the party and especially if you win any of the prizes.

Extra Entries

Tweet about the prize you want to win at the Barbara Sher Launch Party to increase your chances of winning a prize. At the beginning of the party, there will be a prize awarded to a person who helps spread the word about this great party via Twitter. Write your own tweet or use the following example…

• Click to tweet: Join us for the @barbarasher Twitter Party 4/28 at 2pm EDT http://goo.gl/w2ciQ #BarbaraSher
• Click to tweet: I’m hoping to win a prize at the @barbarasherTwitter Party http://goo.gl/w2ciQ #BarbaraSher
• Click to tweet: Ever wonder if you could do what you love and still eat? http://goo.gl/w2ciQ #BarbaraSher
• Click to tweet: Wow, the @barbarasher Twitter Party looks awesome http://goo.gl/w2ciQ #BarbaraSher

RSVP

Planning on attending? Let us know by adding your Twitter name and Twitter URL.
(ex. @tinybuddha, http://twitter.com/tinybuddha)

About Barbara Sher:

Barbara Sher is the author of Wishcraft: How to Get What You Really Want, which has sold over a million copies and has been translated into a dozen languages. She has been featured on the Oprah Winfrey Show and in The Wall Street Journal, The New York Times, USA Today, and Reader’s Digest. Her Success Teams have received rave reviews from top business colleges, corporations and professional groups throughout the US and Europe.

Sher’s next book, I Could Do Anything If I Only Knew What It Was, a New York Times bestseller, shows you how to uncover and outsmart those sneaky, hidden blocks inside you that stop you from going for your dreams. (Not allowed. You must go for your dreams.)

Click here to read about 4 more of her 7 life-changing books –>

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About Hi-Cap UK and the Himalayan orphanage

Hi-Cap UK is a UK-registered, non-religious, charitable organization that helps needy families and orphans in the Himalayan area of Mustang. Listen to Barbara Sher’s interview of Freda Casagrande, founder of Hi-Cap UK.

Click here to learn more about what your tweets will provide –>

PBC brings you thought leaders to help you build great relationships and supercharge your business. I hope you enjoy this interview as much as I did.

Ann Handley of Marketing Profs is a true marketing genius. Her superpower of connecting people has helped grow Marketing Profs from a small online presense into a powerhouse.

I asked Ann for an interview because I knew she would give amazing tips. She was also funny and very engaging. She really exceeded my expectations. I think she’ll exceed your expectations too.

Listen to the Ann Handley interview:

If you liked this interview subscribe via iTunes.

What we talk about:

1. Why she worked for free in the beginning.
2. She divulged her superpower.
3. Why free content drives sales.

Quick Draw Notes

Check out Ann at Marketing Profs and follow her on Twitter to stay up on all the latest marketing information.

What did you think of Ann’s ideas?

* 10 cents for every tweet, during the party, will go to the Write Girl charity to help young women discover the power of great writing.

You don’t need permission to be amazing.

You don’t need lots of money to get started.

You don’t need a detailed 5 year plan.

But you do need help!

I’m talking about the help that comes from someone who’s been there before. Someone that can help guide you through the process.

That’s why Danielle LaPorte is throwing The Fire Starter Sessions Teleconference and Twitter Party. She wants to help you expand your consciousness, cash flow and laser your focus so you get what you really want out of your life.

So come hang out, join other Fire Starters, make some new friends and learn some empowering ideas that you can implement in your life as soon as the party is over.

Listen to the Danielle LaPorte Twitter Party Audio – 63 min podcast

If you liked this interview subscribe via iTunes.

During the party you’ll learn about:

• Why life balance is a myth.
• Why competency is for suckers.
• Why people have ambition backwards.

Mark your calendar now: Wednesday, April 25^th, 2012 at 9pm ET (6pm PT)

How the Twitter Party Works

• Danielle LaPorte will be hanging out on the phone and talking about what it really takes to create a fulfilling life.
• Karl (@partybizconnect on Twitter) will ask you questions and announce prizes for you to win with your answers all during our Twitter party.

How to Participate:

1. On Wednesday, April 25th, 2012 at 9pm ET (6pm PT), call this number: 1 (712) 432-0900 and enter this access code: 758266
2. Follow along and play at Tweet Chat (My favorite because it auto-populates)
3. Join the party by tweeting using the hashtag #FireSS
4. Have fun, meet new friends, and win prizes.

During the Fire Starter Sessions Party we will be asking you questions related to your own experiences. To win prizes, all you have to do is let your friends know about the party, answer the questions and retweet good responses using the #FireSS hashtag! It’s that simple.

You could win…

• 1 of 15 copies of Danielle’s The Fire Starter Sessions audio book ($20 each)

Also….

When the Fire Starter Sessions Party starts make sure you are following:

• @daniellelaporte
• @partybizconnect (Host)

We want to make sure that you are in the loop for everything that is going on during the party and especially if you win any of the prizes.

Extra Entries

Tweet about the prize you want to win at the Fire Starter Sessions Party to increase your chances of winning a prize. At the beginning of the party, there will be a prize awarded to a person who helps spread the word about this great party via Twitter. Write your own tweet or use the following example…

• Click to Tweet: Join us for the Fire Starter Sessions Twitter Party w/ @daniellelaporte at 9pm ET http://goo.gl/TSSUo #FireSS
• Click to Tweet: I’m hoping to win a prize at the Fire Starter Sessions Twitter Party http://goo.gl/TSSUo #FireSS
• Click to Tweet: Ever heard of “The Fire Starter Sessions”?  Learn more from @daniellelaporte http://goo.gl/TSSUo  #FireSS
• Click to Tweet: Wow, the Fire Starter Sessions party w/ @daniellelaporte at looks awesome http://goo.gl/TSSUo  #FireSS

RSVP

Planning on attending?  Let us know by adding your Twitter name and Twitter URL.

(ex. @rainnwilson, http://twitter.com/rainnwilson)

 

About Danielle LaPorte

for freedom fighting + love, conscious business, ruthless compassion, all forms of affluence, and passion that persuades … I’m interested in liberating truth, raw reality, and grace.

I think feminine power and progressive commerce will revolutionize how we live. In my experience, if you steer clear of dogma and muster up more love than you thought you had to give, then your vitality increases, satisfaction sets in, sweetness surfaces. I believe in the creative power of good feelings. I’m convinced that the desire to be real is everyone’s divine imperative. Yeah!

Read more about Danielle here–>

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Sign up for an email reminder for this party and future parties. You may unsubscribe at any time.
Supported Charity – WriteGirl

10 cents for every tweet during the Your Big Beautiful Book Plan Teleseminar and Twitter party will be given to the WriteGirl organization. WriteGirl is a nonprofit organization for high school girls centered on the craft of creative writing and empowerment through self-expression. Through one-on-one mentoring and monthly workshops, girls are given techniques, insights and hot tips for great writing in all genres from professional women writers.

A webinar is usually live presentations where the viewers can watch your computer screen and listen to your voice. It’s one of the most dynamic and best teaching tools being used today.

I wanted to bring in a special guest, for the #mktgchat that I hold every Tuesday on Twitter at 2pm EST (11am PST). Chris Garrett was the right person for the job. Chris is down to earth, super smart and very caring. Oh and he’s been helping people with webinars for years.

I captured the best tweets from our chat. If you’ve ever thought about putting on a webinar you should probably bookmark this page for later reference.

I loved how Chris described webinars as an events because that’s exactly what they are. It’s a live event that can really engage people when done well.

Knowing what your audience wants out of a webinar is very important. If you don’t deliver on their expectations then you won’t increase your authority in your niche or sell any products. Before you even create a webinar you should ask your audience what they are struggling with then craft a webinar around this issue.

Creating an engaging webinar is just as hard as creating an engaging speech. When I first started doing webinars a lot of people would leave or click away from the screen. It’s your job to keep them excited and looking forward to what you are going to say next. Chris nailed it with his last tweet. Being a good story teller is very important to keeping people tuned into your webinar. A good story sucks people in and peaks their curiosity and convinces them that they want more from you.

This question came out of the conversation and Chris gave out some amazing responses. My favorite is the Story formula. You have to create a hook with a situation for a compelling character (usually you). What was your challenge and how did you overcome this obstacle. The last part would then be the “sales” portion of the webinar, showing people how they can be this same character that finds happiness, makes sales, or whatever you are trying to teach and sell.

I love that Ali Luke was asking a question about garnering responses from people. Because the more you can get people to ask questions on the webinar the more likely you can answer their objections and turn them into buyers, that is if you are selling something.

Promoting a webinar can be a little tricky. It depends on your audience. That’s why I liked Gemma Weirs question about blogging possibly working in different niches.

Your audience is different from everyone else’s don’t assume email will work the best. Try different promotion techniques and see what works best for you.

I’m a fan of offering bonuses at the end of a webinar, but like Chris said just don’t make this so important that it distracts people from the webinar. A bonus is nice, but make it a surprise, you’ll get people who really want your information on the webinar and reward them with a surprise that will make them feel special.

Delivering on your promise is very important. If you don’t walk away from the webinar without thinking you gave too much away then you didn’t give enough value. People will buy because they trust that you know what you are talking about and that your product will help them. They won’t buy if you were too mysterious or too salesy.

You can read the whole Twitter stream via PDF right here.

Your Turn

What is one tip that you can share with us about creating and executing a great webinar? What have you done or what have you seen from other webinar presenters?

* 10 cents for every tweet during the party will go to Kiva.org to help celebrate entrepreneurship at every level.

Every entrepreneur struggles with getting their business off the ground. It’s the right of passage. That’s why every successful business owner knows that they can’t do it alone. They need smart and caring people to help guide them.

Evan Carmichael is throwing the Business Liftoff Party to give you some tips on growing your business and help connect you with other passionate entrepreneurs.

The Party is hosted by yours truly – Karl Staib of Party Biz Connect, so be ready to learn some great business building ideas to improve your small business.

Listen to the Evan Carmichael Twitter Party Audio – 62 min podcast

If you liked this interview subscribe via iTunes.

Mark your calendar now: Thursday, April 19th, 2011 at 2pm EST (11am PST)

During the party you’ll learn how to:

• Create a business plan that actually works.
• Tips on growing your business offline and online.
• Mistakes that other entrepreneurs have made and how you can avoid them.

During the Business Liftoff Party we will be asking you questions relating to your own experiences. All you have to do is hang out, answer the questions and retweet good responses using the #bizadvice hashtag! It’s that simple.

How the Teleseminar and Twitter Party Works

• Evan Carmichael will be hanging out on the phone and answering your questions (from Twitter) while we chat about how to create an amazing business.
• Karl (@partybizconnect on Twitter) will ask you questions and announce prizes for you to win with your answers all during our Twitter party.
• Have fun, meet new friends, and win prizes.

How to Participate:

1. Mark your calendar now! Thursday, April 19th, 2011 at 2pm EST (11am PST), call this number: 1 (712) 432-0900 and enter this access code: 758266
2. Follow along and play at Tweet Chat (My favorite)
3. Join the party by tweeting using the hashtag #bizbuilding
4. Learn great business building tips, have fun and meet new friends.

During the Business Liftoff Party we will be asking you questions relating to your own experiences. To win prizes, all you have to do is let your friends know about the party, answer the questions and retweet good responses using the #bizadvice hashtag! It’s that simple.

You could win…

• Grand Prize – One mentoring call with Evan Carmichael ($500)
• A website review from Evan Carmichael ($250)
• 1 of 6 Entrepreneur Heroes Trading Cards ($4.95 each) *

* U.S. and Canada winners only.

That’s over $775 in prizes!

Also….

When the Business Liftoff Party starts make sure you are following:

• @evancarmichael
• @partybizconnect (Host)

We want to make sure that you are in the loop for everything that is going on during the party and especially if you win any of the prizes.

Extra Entries

Tell your friends about this amazing business building event that they can even do from their office.

• Click to Tweet: Join us for the Business Liftoff Party w/ @evancarmichael 4/19 at 2pm EST http://goo.gl/xszg0 #bizbuilding
• Click to Tweet: I’m hoping to win a prize at the Business Liftoff Party http://goo.gl/xszg0 #bizbuilding
• Click to Tweet: Want to start your own business?  Learn more from @evancarmichael http://goo.gl/xszg0 #bizbuilding
• Click to Tweet: Wow, the Business Liftoff Party party w/ @evancarmichael looks awesome http://goo.gl/xszg0 #bizbuilding

RSVP

Planning on attending?  Let us know by adding your Twitter name and Twitter URL. You may sign up for an email reminder below.

(ex. @rainnwilson, http://twitter.com/rainnwilson)

About Evan Carmichael

Being an entrepreneur is tough and it’s hard to get people to believe in you. It’s sometimes even hard to convince yourself that you’re going to make it.

We all have dreams of success. We want to make a lot of money and change the world for the better. But how do we do it?

I started this my website with the goal of sharing ideas to help you stay motivated and give you the strategies you need to build a successful business.

Read more about Evan on his blog–>

Email Reminder

Sign up for an email reminder for this party and future parties. You may unsubscribe at any time.

Supported Charity – Kiva.org

Kiva is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

Learn more about how it works.

*$1.00 for every tweet, during the party, will go to Harlem Children’s Zone to support their work to end the cycle of generational poverty in Harlem

As most lawyers know there is still an “old school” mentality around creating a thriving practice. You’ve got to put in your time. You can’t survive and work from home or else no one would see you as a legitimate lawyer. You can’t choose the type of clients you would like to work with.

There are a lot of myths around creating a successful law practice that need to be debunked.

That’s why Rachel Rodgers is throwing the 21^st The 21st Century Lawyer: 8 Steps to Building a Profitable, Kickass Virtual Law Office Twitter Party. She wants to share how to create your ideal lifestyle, working with clients you love and practicing law from anywhere you want. She is putting on this event so you can also connect with other forward thinking lawyers.

The Party is hosted by yours truly – Karl Staib of Party Biz Connect.

Audio

Listen to the complete recording right here:

During the party you’ll learn about:

• How to create a practice that brings in money and makes you happy.
• Why choosing a niche is so important and how to do it.
• How to get clients to walk through your “virtual” door and hire you.

Mark your calendar now: Wednesday, April 18^th, 2012 at 9pm EST (6pm PST)

How the Twitter Party Works

• Rachel will be hanging out on the phone and answering your Twitter questions while we chat about creating your ideal law practice.
• Karl (@partybizconnect on Twitter) will ask you questions and announce prizes for you to win with your answers all during our Twitter party.

How to Participate:

1. On Wednesday, April 18th, 2012 at 9pm EST (6pm PST), call this number: 1 (712) 432-0900 and enter this access code: 758266
2. Follow along and play at Twitter Search or Tweet Chat (My favorite because it auto-populates)
3. Join the party by tweeting using the hashtag #21stCenturyLawyer
4. Have fun, meet new friends, and win prizes.

During the 21^st Century Lawyer Party we will be asking you questions related to your own experiences. To win prizes, all you have to do is let your friends know about the party, answer the questions and retweet good responses using the #21stCenturyLawyer hashtag! It’s that simple.

You could win…

• Full pass access to the 21^st Century Lawyer Course – ($497)
• 1 of 2 half hour consultation with Rachel Rodgers ($200 each)
• 1 of 5 copies of the 21^st Century Lawyer Manifesto Limited Print ($48 each)

That’s over $1,100 in prizes!

Also….

When the 21^st Century Lawyer Party starts make sure you are following:

• @rachrodgersesq
• @partybizconnect (Host)

We want to make sure that you are in the loop for everything that is going on during the party and especially if you win any of the prizes.

Extra Entries

Tweet about the prize you want to win at the 21^st Century Lawyer Party to increase your chances of winning a prize. At the beginning of the party, there will be a prize awarded to a person who helps spread the word about this great party via Twitter. Write your own tweet or use the following example…

• Click to tweet: Join us for the 21^st Century Lawyer Twitter Party w/ @rachrodgersesq at 9pm ET http://goo.gl/b0gGh #21stCenturyLawyer
• Click to tweet: I’m hoping to win a prize from at the 21^st Century Lawyer Twitter Party http://goo.gl/b0gGh #21stCenturyLawyer
• Click to tweet: Want to create your own virtual law office?  Learn more from @rachrodgersesq http://goo.gl/b0gGh #21stCenturyLawyer
• Click to tweet: Wow, the 21^st Century Lawyer party w/ @rachrodgersesq looks awesome http://goo.gl/b0gGh #21stCenturyLawyer

RSVP

Planning on attending?  Let us know by adding your Twitter name and Twitter URL. You may sign up for an email reminder below.

(ex. @rainnwilson, http://twitter.com/rainnwilson)

About Rachel Rodgers

Rachel Rodgers is a Law Practice Hacker who supports freedom-loving lawyers looking to create their own unique practices in her company, Freedom Is The New Rich. She also serves Gen Y entrepreneurs in her law practice, Rachel Rodgers Law Office. Rachel is passionate and relentless about helping others pursue their dreams. She’s been inspiring people to attain their goals in a practical way since she was 15. And she has no intentions of stopping now! She has also been featured/mentioned in Forbes, MSNBC, Entrepreneur Magazine, Time Magazine, Christian Science Monitor, Canadian Lawyer, ABA Journal and others.

You can read more about Rachel right here–>

Email Reminder

Sign up for an email reminder for this party and future parties. You may unsubscribe at any time.

 Supported Charity – Harlem Children’s Zone

Harlem Children’s Zone, Inc. has experienced incredible growth – from the number of children we serve to the breadth of our services. But one thing has stayed the same: the agency’s “whatever it takes” attitude when it comes to helping children to succeed.

Learn more by clicking here –>

It’s why I brought in Sarah J. Bray to give us the scoop on what you are doing right and wrong on your landing pages.

We started off easy then really dug into what you need to do to make your landing pages convert for you.

This opening question really got the chat started. Too often we write the landing page for ourselves instead of our ideal customers. That’s why getting feedback is crucial so you know if you are hitting your “ideal”customer right in the heart, creating an emotional connection.

Your landing page is yours. You have to think about what you want people to do. If you want them to give you their email so you can deepen the relationship, you have to be clear on why it’s worth it to them. Even a page that doesn’t give them all the information, but causes them to want more, must let them know what they are getting into if they give you their email.

Q3 What do you suggest someone does before they start writing their copy for their landing page?

Every great landing page that does the heavy lifting, to close the sale, on a consistent basis, must be well planned out. That means really looking at who your audience is and what benefit they will get from taking action on what you are asking them to do. Once you can answer:

1. Who is this landing page for?
2. Why would they read my landing page?
3. What do they want out of the landing page?
4. What do I want them to do before they leave the landing page?

Then you are ready to create your landing page.

A simple landing page with straight forward reasons converts well because people know what they are getting themselves into. If you can’t be straight forward and honest with what you are offering, you are going to have a hard time getting people to take the next step.

Every great copywriter understands that their first version won’t be perfect. It’s all a part of the creative process. Testing to see what is working and what isn’t is a time honored marketing tradition. So use the tools out there like Google Website Optimizer. It’s what I use on my landing pages. There are other options out there, but it’s the best with the lowest pricetag (free!).

I accidently went from Q6 to Q8. I didn’t mean to skip Q7. Thanks for understanding.

Sarah said it best in her tweet, “Images that are intentionally chosen; as designer Paula Scher says, “branding”, not “blanding.”

Use specific images that add to the landing page’s over all theme and effect. If you can add images that entice and delight then you are winning the attention battle. They are more likely to take action on what you want them to do next.

If you want to join in on a #mktgchat and boost your business then come hang out on Tuesday afternoons at 2pm EST (11am PST).

Your Turn

What have you done well with your landing page that increased your conversion rates?

Thanks!

Thanks again to Sarah J. Bray. You should check her out on Twitter. She is delightful.