How to Grow Your Business Through Networking
Networking is not a numbers game. It’s a quality game.
Yes, you need to help a lot of people to get the amount of referrals that will sustain your business without advertising, but you are doing more harm to yourself than good with this mindset.
You need to think about the quality of conversation, not the number of conversations you have each week.
Remember back to that last conference you attended or networking meeting. Think about the people you remember and are willing to open an email or take a call from them.
It’s the people that left an impression on you that you give your time to. Maybe they had a great story or they asked amazing questions.
Whatever it was that stuck with you, that’s the type of of networking you need to be emulating.
We talked about the key concepts of networking at Tuesday’s (2pm ET) #mktgchat. I brought in the amazing Stacy Stone of Ethical Launch. We dug in, dug deep and came away with some really solid networking ideas for your business.
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How to Increase Your Conversion Rate and Enjoy the Selling Process
Do you hate the selling process?
Well grab a ticket and get in line.
So many small business owners hate the idea of sales because they’ve been conditioned to look at it in all the wrong ways. It’s a sacred process that goes back thousands of years.
If you really break down the process of buying something it’s not so bad. Let’s say you walk into a store for a new pair of shoes. You are there because your old ones are breaking down. You need a new pair of shoes. After you buy the shoes, you are happy. You have a new pair of kicks to run around in. You actually enjoyed paying for the shoes because you know you needed them.
That’s all the sales process is, making sure you make the buyer feel like they got the better end of the deal.
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Barbara Sher Teleseminar and Twitter Party
* 10 cents for every tweet during the party will go to Hi-Cap UK, to support Himalayan orphans and families with children.
Barbara Sher says you are a genius. And if you are not doing what you love, she insists you are cheating the rest of us. Her genius is showing you how to do it without starving to death.
Barbara Sher is throwing a 90-minute Launch Party for her wonderful new membership website, Hanging Out With Barbara Sher. Come connect with other Scanners and hear how you can get more joy and better results out of your life.
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Why Every Relationship is so Important
PBC brings you thought leaders to help you build great relationships and supercharge your business. I hope you enjoy this interview as much as I did.
Ann Handley of Marketing Profs is a true marketing genius. Her superpower of connecting people has helped grow Marketing Profs from a small online presense into a powerhouse.
I asked Ann for an interview because I knew she would give amazing tips. She was also funny and very engaging. She really exceeded my expectations. I think she’ll exceed your expectations too.
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